Privacy Notice

At B&M Optik GmbH, we attach special importance to the protection of personal data of all visitors who use our web presence and contact us. 

The processing of personal data by B&M Optik GmbH complies with the provisions of the General Data Protection Regulation (GDPR) and the German Data Protection Act, as amended (Bundesdatenschutzgesetz – BDSG-neu). 

1. Purposes for which the personal data will be processed 

a) Processing of data for the performance of a contract concluded between you and us (point b) of Article 6(1) GDPR)
As part of the processing of business transactions in order to fulfil the existing contractual relationship, to provide the contractually owed services and to send to you contractual documents, we as well as third parties or processors commissioned by us process the following data in relation to you or your company if you provided us with such data upon the conclusion of the contract or in the course of the contractual relationship: 

–    Personal details (name, company address, phone number, fax number, e-mail address and homepage, if applicable)

For this purpose, we store these details in our contact database. 

b) Data usage based on your consent (point a) of Article 6(1) GDPR)
If we contact you for marketing purposes, such contact will be initiated only via the communication channels to which you have given your consent. We use the data provided by you for the following purposes: 

–    Contact via phone, e-mail and fax; 

–    General and personalised advertising. 

c) Processing of data for the purposes of our legitimate interests (point f) of Article 6(1) GDPR):
Information about products and services
It is our objective to establish, maintain and evaluate the customer relationship with you and to offer you relevant and optimised products and services.
To this end, we use your customer data and contact details.
To avoid duplication and in order to maintain only one data set related to you, we verify your customer data with our customer database. 

2. Categories of data recipients for personal data 

To the extent permitted by law, we forward personal data to companies in our corporate group as well as to external service providers: 

–    Group companies for the performance of your contract and for reporting; 

–    IT service providers to maintain our IT infrastructure; 

–    Public authorities, if justified (such as social insurance carriers, tax authorities, police, public prosecutor’s office, regulatory authorities); 

–    Collection service providers and attorneys to collect receivables and enforce claims in court. If, in case of collection, personal data (customer data and contact details, payment data, point-of-use data and data related to the receivable) are transferred to a collection service provider, we notify you beforehand about the intended transfer. 

3. Transfer to third countries 

A transfer of personal data in countries outside the European Union or the EEA is made on the basis of the requirements set out in points a) to g) of Article 49(1) GDPR. 

4. Retention period applicable to data 

We retain your data for the term of the existing contract as well as after the termination of the contract.

If legal retention periods apply, we are obliged to retain the data until the retention periods are expired. After the legal retention obligations, which primarily result from commercial and tax law (in particular the German Tax Code [Abgabenordnung] and the German Commercial Code [Handelsgesetzbuch – HGB]), have expired, such data will be deleted. 

If we contact you for marketing purposes, we store your data until you object to the data usage, you revoke your consent or contacting you is no longer permitted by law. We store your remaining data for as long as we need them to fulfil the particular purpose (e.g. for the performance of a contract or contract execution) and delete them when the purpose no longer exists.  

5. Processing of personal data on our website (website analysis tool, cookies etc.)

Personal data may be collected, used and processed in the following cases: 

a) Contact

If you contact B&M Optik GmbH, the details provided by the user are stored to process the query and potential follow-up requests. The user provides such data on a voluntary basis.

b) Cookies 

Cookies are text files that enable the storage of device-specific information on the operating system used. This information may be used to store user settings for future visits of our website, to realise functions of the website and to collect information about how the website is used in order to enhance the website features.
All standard browsers offer corresponding settings to block and delete cookies if you want to prevent the setting of cookies. If you block cookies the website may not be used at all or not to its full extent.  

c) Google Analytics 

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are stored on the users’ computer to help analyse how you use the website. The information generated by the cookie about the use of this website will normally be transmitted to and stored by Google on a server in the United States. The IP address is anonymised by the function “_anonymizelp” or “ga(’set‘, ‚anonymizeIp‘, true)” prior to the transmission to Google. 

The IP address transmitted by your browser when Google Analytics is used is not linked to other data of Google. The users may refuse the storage of cookies by selecting the appropriate settings in your browser. However, users should note that if the storage of cookies is refused, you may not be able to use the full functionality of the website. The users may also prevent the collection of the data generated by the cookie and referring to your use of the website (including your IP address) and its transfer to Google and the processing of these data by Google by downloading and installing the browser plug-in available under the following link: 

Further information on data protection and on how Google Analytics works can be found under 

How to deactivate Google Analytics 

6. Rights of data subjects 

You may request us at any time to give you access to data stored about you and their correction in the case of errors. In addition, you may request the restriction of processing, data portability in a machine-readable format or the erasure of your data, to the extent that they are no longer need. 

Moreover, you have the right at any time to object to the use of your data that are based on public or legitimate interests. To the extent that we process data on the basis of a consent given by you, you may withdraw such consent at any time with future effect. Upon receipt of your withdrawal, we cease processing your data for the purposes stated in such consent. 

Please send your withdrawal or objection to advertising to:

B&M Optik GmbH
Am Fleckenberg 20 D-65549 Limburg, Germany

We reserve the right to amend this Privacy Notice.
Version dated 25 May 2018